Advertising in Spanish: Is it really worth it? Ever since the 2000 Census data broadcasted the estimated 44 million Hispanics living in the United States, there has been a surge in advertising in Spanish to target this growing market. Furthermore,...
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Category Archives: Targeting Hispanic Customers
Hispanic Consumers Show Preference for Private Brands
Hispanic Consumers Show Preference for Private Brands Many retailers throughout the country currently purchase products in bulk directly from manufacturers and distribute them using their private brands. One example is Wal-Mart’s Great Value line which offers hundreds of household consumable items...
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General Mills Launches Marketing Initiatives to Target Hispanic Consumers
General Mills Launches Marketing Initiatives to Target Hispanic Consumers In line with the strategy presented at the Consumer Analysts Group of New York Conference earlier this year, General Mills is expanding several initiatives to target multicultural consumers. The Minneapolis-based packaged food...
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MillerCoors Lures Hispanic Consumers with Reggaeton
MillerCoors Lures Hispanic Consumers with Reggaeton Simply put, if you are going to succeed in the beer industry, you need to succeed in the Hispanic market. With nearly 70 varieties of beer marketed to Hispanics, major brewers are using novel approaches...
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Jewelry Retailers make their way into Telemundo’s Telenovelas
Jewelry Retailers make their way into Telemundo’s Telenovelas Having already established lucrative partnerships with companies like T-Mobile, Subway, Toyota, Ford and Clorox, Telemundo Communications Group is delving into the jewelry market by using a novel approach to market consumer products. Commonly...
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Wendy’s International Hires Bravo Group to Target Hispanic Consumers
Wendy’s International Hires Bravo Group to Target Hispanic Consumers Fast-food giant Wendy’s International announced that the Miami-based Bravo Group will be the company’s agency of choice for its future Hispanic-targeted advertisement campaigns. While working with the Vidal Partnership, the company spent...
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Beringer Vineyards: The Wine of Choice among Hispanics
Beringer Vineyards: The Wine of Choice among Hispanics With the exception of holiday promotions or the translations of general campaigns, the sector of Hispanic consumers has long been ignored by the wine industry. As a result, Beringer, one of the most...
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