September 4, 2011

MillerCoors Lures Hispanic Consumers with Reggaeton

MillerCoors Lures Hispanic Consumers with Reggaeton Simply put, if you are going to succeed in the beer industry, you need to succeed in the Hispanic market. With […]
September 4, 2011

Jewelry Retailers make their way into Telemundo’s Telenovelas

Jewelry Retailers make their way into Telemundo’s Telenovelas Having already established lucrative partnerships with companies like T-Mobile, Subway, Toyota, Ford and Clorox, Telemundo Communications Group is delving […]
September 4, 2011

Wendy’s International Hires Bravo Group to Target Hispanic Consumers

Wendy’s International Hires Bravo Group to Target Hispanic Consumers Fast-food giant Wendy’s International announced that the Miami-based Bravo Group will be the company’s agency of choice for […]
September 4, 2011

Beringer Vineyards: The Wine of Choice among Hispanics

Beringer Vineyards: The Wine of Choice among Hispanics With the exception of holiday promotions or the translations of general campaigns, the sector of Hispanic consumers has long […]