Many Hispanics speak and read English, but speaking to them in their native language gives your business a competitive edge. In the US, Spanish has become the unofficial second language with 30 million people speaking it at home, and the purchasing power of US Hispanic households has increased from $276 billion in 2002 to $630 billion in 2004. At the same time, there are 500 Spanish newspapers, 152 magazines and 205 publishers. US Magazine and local television advertising expenditures for the Hispanic market have also shown a strong increase from 1999 to 2003, with growth of 58% and 43%, respectively.
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