This month marks an important decision by Target Corporation to focus efforts on attracting the community of Hispanic consumers online. To do so, the chain has contracted California-based Grupo Gallegos to take care of all its Hispanic online initiatives. This has proven to be a significant win for the agency, which continues to expand and thrive in the industry.

This independent advertising agency has been a leader in marketing initiatives for many years. Due to its remarkable success, Grupo Gallegos received the most awards at the Association of Hispanic Advertising Agency’s (AHAA) conference earlier this year. Just a few weeks ago, the agency purchased a general-market promotion shop; a move that will allow it to thrive in the lucrative full retail environment. The entity it acquired is called Nine Two, which is comprised of 12 people and generates nearly one million dollars in revenue each year.

Since its inauguration in 2001, Grupo Gallegos has won numerous important accounts including Energizer, Comcast, Fruit of the Loom, and Valvoline, among others. Over the years, it has gained expertise in navigating and assessing the shifts in the landscape of the Hispanic market, as well in identifying the trends driving this market segment. With the addition of Target Corporation to its list of clients, Grupo Gallegos continues to grow and secure its place as a leader in Hispanic Advertising.

By Karina Lairet